CUSTOMER SERVICE

The Front-Line of Customer Service

Presentation Type: Workshop

Length of Presentation: 2-3 hours

Suggested Uses: Secretary Training, Front Office Employee Training

Secretaries and campus office personnel are the front-line for customer service in any school district. What do people think about your schools? Do they leave feeling happy or discouraged that they came in? Good customer service is all about positive communication and being helpful when you don't want to be. This workshop will show you many techniques to prove that excellent customer service is not magic, your district just has to decide its time to provide it.

The Magic of Customer Service

Presentation Type: Workshop

Length of Presentation: 2-3 hours

Suggested Uses: Mixed Audiences, Paraprofessional Training

As school district budgets disappear, more and more tasks are being required of fewer and fewer people. Has customer service turned into one big vanishing act? When it comes to contact with our communities, all of us are on center stage! What perception do people have about your customer service performance? If you think its time to conjure up a few new tricks, then this workshop is for you. You’ll leave realizing that customer service is no sleight of hand, but a skill that can be learned faster than you can say abracadabra!

Putting Your Best Foot Forward:

Reputation Management for School District Leaders

Presentation Type: Workshop

Length of Presentation: 2-3 hours

Suggested Uses: Administrator Retreats, Principal Training

Campus and district administrators alike should know that community support is contingent upon the way public schools are perceived. What makes people proud of their schools? Many times it’s based on the attitude and personality of the people in charge. This workshop looks at the importance of reputation management and explores key topics for school leaders such as: image and rapport building, customer service strategies, successful marketing techniques, and positive media relationships.

CRISIS COMMUNICATIONS

An Administrative Guide to Crisis Communications

Presentation Type: Workshop

Length of Presentation: 2-3 hours

Suggested Uses: Administrator Retreats, Principal Training

This interactive session explores tips and techniques that every administrator needs to know in order manage their communication strategies during a crisis situation. Participants will be provided with an overview of procedures that can make anybody look like a PR pro. Attendants will become versed in ways to handle the media when there is a whirlwind of attention at your doorstep. Administrators will also get some hands on knowledge as they explore various resources to tap when a crisis does occur.

Don’t Bother Me … I’m Having A Crisis!

Presentation Type: Workshop

Length of Presentation: 90 minutes

Suggested Uses: Administrator Retreats, Principal Training

This interactive session reviews what every school leader needs to know to better manage their communications during any crisis. Participants are provided with a checklist of techniques that can make anybody look like a PR pro when there’s a whirlwind of parents and reporters knocking at your door. Attendees will become versed in how to handle the media and explore what resources to tap when a crisis does occur.

MEDIA RELATIONS

A School District Guide to Successful Media Relations

Presentation Type: Workshop

Length of Presentation: 2-3 hours

Suggested Uses: Administrator Retreats, Principal Training

Building a great relationship with the media is vital for every school district. How do you do it? There are unique challenges that exist in every market with every type of media outlet. It’s important to promote your district to reporters in a positive, consistent, and credible manner. Using topical examples, participants will be led through a study on how the media influences the public’s perspective on education and what strategies you can use to be successful.

The Clarity of the Message

Presentation Type: Workshop

Length of Presentation: 90 minutes

Suggested Uses: Administrator Retreats, Principal Training

How clear is your message? How important is it to get your district’s message across? Every school district has a story to tell and our communities want to hear all about them. How you communicate the message with your stakeholders is equally as important as what you communicate. From planning and listening, to trustworthiness and media relations, you’ll learn that the messages you send should be a planned effort that keeps everyone focused and on target.

SCHOOL PUBLIC RELATIONS

Through the Looking Glass:

A District Approach to Transparency & Communication

Presentation Type: Workshop

Length of Presentation: 90 minutes

Suggested Uses: Administrator Retreats, Principal Training

So many districts feel that being transparent means that they are doing a great job communicating with their stakeholders. Good transparency builds trust. Trust allows you to communicate better with all constituents. This session will explore techniques that merge good transparency into great communication. You’ll leave with some great tips and return to your district encouraged to listen, answer, show, and tell.

What Does PR Really Mean?

Presentation Type: Workshop

Length of Presentation: 90 minutes

Suggested Uses: Administrator Retreats, Principal Training

Every school district has great success stories to tell. How do you tell them? What PR techniques do you use? School districts are recognizing the important role that PR can play in creating a positive buzz within their community. Participants in this session will be led through a quick study on: establishing communication goals; identifying target markets; understanding PR techniques, and take a look at how the media influences the public’s perspective on education.

You’re in the Spotlight:

A Guide to Delivering Top Notch Presentations

Presentation Type: Workshop

Length of Presentation: 90 minutes

Suggested Uses: Administrator Retreats, Principal Training

If you’re an expert at what you know, why not look like an expert when you present? Designed to introduce techniques that will improve the quality and delivery of your presentations, this session starts with the basics and works through an array of easy to follow do’s and don’ts. You’ll be amazed at how easy it is to keep your audience’s attention and deliver a top notch presentation with skills that are a breeze to acquire.