PEOPLE RELATIONSHIPS:
At the heart of every post, tweet, and message is a person. Building strong People Relationships is more important than ever. Whether we are connecting with a friend, a stranger, or someone you hope to persuade, authentic People Relationships drive communication success. With Brad’s guidance, you'll discover how simple and powerful it can be to build the relationship skills that turn communication into lasting trust.
At the heart of every post, tweet, and message is a person. Building strong People Relationships is more important than ever. Whether we are connecting with a friend, a stranger, or someone you hope to persuade, authentic People Relationships drive communication success. With Brad’s guidance, you'll discover how simple and powerful it can be to build the relationship skills that turn communication into lasting trust.
CONSULTATION SERVICES:
What communication challenges can Brad help you solve? Maybe you need a Communications Audit, a new Communications Plan, Customer Service Training, Media Relations Support, Crisis Communication Strategies, or a full Rebranding of your district or your personal brand - he is ready to help you strengthen your story and your impact.
CONSULTATION SERVICES:
What communication challenges can Brad help you solve? Maybe you need a Communications Audit, a new Communications Plan, Customer Service Training, Media Relations Support, Crisis Communication Strategies, or a full Rebranding of your district or your personal brand - he is ready to help you strengthen your story and your impact.
COMMUNICATIONS AUDIT:
An audit provides a comprehensive snapshot of your organization’s communication strategies and channels. It evaluates the effectiveness and credibility of your current media, including publications, press releases, websites, social media, blogs, videos, and face-to-face communication.
Through observations, analysis, and feedback from focus groups, interviews, and surveys, the audit identifies opportunities to improve communication, enhance understanding, and foster better collaboration within your organization.
COMMUNICATIONS PLANNING:
In developing your communications plan, Brad starts by carefully examining key areas such as your District Strategic Plan, Superintendent/Board Goals, communications channels, and branding. He engages stakeholders from outside the communications team to ensure broad perspectives. After thorough analysis, he provides a detailed report with findings and actionable recommendations tailored to your unique needs. Key areas of focus include media channels, emergency procedures, social media, and effective campus communication strategies.
CUSTOMER SERVICE:
Ready to elevate your customer service and become the district of choice in your community? A Customer Service Audit or tailored workshops can help you make impactful improvements.
The Customer Service Audit evaluates how you greet, respond to, and retain customers. Brad analyzes your procedures, conducts campus and department calls, and performs secret shopper visits to identify areas for improvement. The results are presented with a clear action plan.
Brad also offers a range of customizable Customer Service Workshops and Keynotes, designed to address your district’s specific needs.
MEDIA RELATIONS:
A strong media relationship is vital for visibility, credibility, crisis management, and collaboration. It provides access to valuable information and enhances public trust.
Working closely with your leadership team, Brad develops media strategies that align with your goals. By focusing on People Relationships, we tailor our services to ensure effective communication and lasting connections with your key audiences.
CRISIS COMMUNICATIONS:
Crisis situations are unpredictable, but how you respond shapes your community’s trust. Are you prepared?
A clear crisis communication plan is essential. It should define objectives, identify the spokesperson, outline communication release methods, involve media strategies, and plan for recovery.
Brad works with your leadership team to assess, refine, or completely revamp your crisis plan. Additionally, he offers coaching for key district leaders: Board Members, Superintendents, and Spokespeople on effective messaging and media interactions.
MESSAGING:
Effective messaging is about reaching and engaging the right people—whether customers, stakeholders, employees, or the public.
Together, we’ll follow these steps to develop tailored messaging for your key audiences:
- Identify key groups
- Understand their needs and preferences
- Craft personalized messages
- Select the right communication channels
- Ensure consistency and authenticity
- Listen and respond to feedback
- Measure results and adapt strategies
REBRANDING:
Rebranding, whether for your district or personal brand, is a strategic effort to reshape perception and identity.
For Your District:
- Assess current brand perception
- Define objectives and strategy
- Engage stakeholders and implement brand elements
- Communicate effectively and monitor progress
For Your Personal Brand:
- Conduct a self-assessment
- Define your identity and audit your online presence
- Update brand elements and engage with your network
- Seek feedback and consistently reinforce your brand
Are you ready to take your organization to the next level? Connect with Brad today at (830) 688-9912 to begin the process for communications success.